graphic authorship
argue for or against
graphic designers have a responsibility to become auteurs if we are to legitimize our profession, relative to architects and film directors.
- "I'm a designer not a fucking screwdriver" - A global message for clients around the world who believe that a designer is a mere tool to execute their ugly ideas.
- We're not passive servants to the clients. That model is no longer relative in our society. Because we have this great power as designers to influence the world around us. We have the responsibility is to use that power to push for the betterment of our society. For that to happen we have to be a legitimate profession.
- That power can be increased by developing design as more of a craft, and more of a completive sprit and vision to have a greater presence. There' s a louder voice behind the medium.
- There is a new climate in the art world of social connectivity. We have a unique role to greatly influence that change.
- People respond to unique voices. For example the famous directors of the past.
- Their voice as an artist was what they were really selling.
- We're learning to standing up for ourselves as a profession.
- Design can provoke change.
- Through signage designers can save or risk lives. For example warning labels can protect life. Hospital signage can save lives. In moments where a wrong direction could be the difference between life and death for a patient in an ambulance. A well designed hospital sign or GPS interface can be the factor.
- Sagmeister. Well known designers are already establishing themselves as creative visionaries.
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