Reach Out and Read Posters Second Submission

Reach Out and Read Posters Final Submission

This is my final poster submission for the Reach Out and Read Kansas City AIGA poster contest. I have to admit I've never created so many versions of a poster before haha. But all and all I feel like I learned a lot about how I can better my own processes I use in my poster designs. Big thanks to all of you guys in class. The feedback was priceless. 

Now lets all cross our fingers for our class. 

Reach Out and Read Posters: Round #3 Concepts

Reach Out and Read Posters: Round #1 Concepts

Hand drawn poster concept. My typography is based on books in various states of falling open and through that making up the letter forms. I will be illustrating the entire piece but I wanted to see how this aspect of the poster went before I added any other designs or inked. 

This poster is based on a photographic background consisting of books floating in space. This image is a concept place holder. I will be shooting my own take on the matter. 

This particular poster was created using the selection of type (Helvetica Bold) and drawn across diagonally with my wacom. 

Same concept as above but experimenting with thiner lines. 

This concept uses the photograph from before. 

My concept is the word "READ" showing through the blurred image portraying a sense of clarity that comes from literacy. 

Basic placement and concept. "Read" in white at a lower opacity. 

"read" in lowercase and left aligned. Blue in this concept to match the book covers. 

I also have this version with green and yellow type. 

"READ" selection formed out of brush strokes. 

"READ" selection formed out of brush strokes using more color.

"Because you love them" I was trying different quotes to invoke a reminder of affection for ones child. 

Another quote. 

"Read" showing through this brick wall of poverty & blight to a forest or adventure to be had. The concept of reading will help give a child a chance to escape the slums. 

Same as above but lower. 

same as above by larger and placed differently. I'm experimenting with what layout makes the forest clearer. 

Wacom line strokes over Helvetica Bold. The photo is a sense of poverty. 

Books as hope for a child. 

I need some help getting these transformations down. 

Different layout of the same concept. 

Periodically Speaking [Pu] Final Designs

Monogram

Magazine Spread

Web Spread

Element [Pu] Type Spreads - Round #4 Possible Final Spread

Final Adjustments Made:

I removed the section of the "9" that was rolling over into the right side of the page. 

I kerned the "9" and "4" closer together. 

I moved the element information to the left side of the spread and aligned it with "Its a blast" on the left side of the spread. This helped lighten the left side of the spread. 

I moved the molecule image into the center between the newly placed element info and the body paragraph. 

Plutonium Website Layout's Round #4 Possible Final Layout

Final Adjustments Made:

Monogram moved up another two times.

Element information has been center aligned. 

Lined up body paragraph closer to "Its a blast" title. 

Plutonium Website Layout's Round #3

#4 Updated

Changes Made:

Changed the side bar spacing by moving the monogram into closer visual balance. 

I shrunk the column size down but retained the end of the body paragraph left side gap for the image to fit into by adjusting the image inwards towards the right side. 

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#4 Prior Revision

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# 5 Updated (Body Paragraph Aligned to Element Details.)

Changes Made: 

I centered the details in between my monogram and plutonium image but left my title alone. 

I spaced out the monogram, details, and plutonium image more. 

I made two versions of paragraph re-alignments. This is the first. The second it below. 

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# 5 Updated (Body Paragraph Aligned to "It's a blast" title.)

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Prior Revisions

Plutonium Website Layout's Round #2

These are revisions made to compositions #4, and 5

#4 Revised

Changes Made:

Moved the title to the top of the body text. 

Corrected my monogram's cropping issue. 

Corrected my monogram's skew issue.

I updated my monogram with a smaller version. 

I spaced out the side bar more. 

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#4 Prior Version

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#5 Revised

Changes Made: 

I swapped the molecule image with my monogram.

I removed the break in my paragraphs made by the image.

I aligned the side bar to the left. 

I aligned my body text to the right of the page. 

I aligned my body paragraph with "Its a blast"

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#5 Prior Version

Plutonium Website Layout's Round #1

Plutonium Web #1

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Plutonium Web #2

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Plutonium Web #3

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Plutonium Web #4

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Plutonium Web #5

Element [Pu] Type Spreads - Round #1

The first and second spreads of the five were selected.

Find + Share - Spreads/Grids by Neal Fletcher about Jan Tschichold w/links

Example spread

"Magazine Article based on our given typographer -
(Jan Tschichold) for a fictional typographic magazine; Forefront."

Exploring the spread

Contents & Front Cover by the same designer's project

Contents Page

Front Cover

Jan Tschichold, wrote a book called "Die neue Typographie" or "The New Typography" in which he diagrams what he consitered good and bag magazine spreads. This is interesting to look at because shortly afterwards he abandoned in 1932 claiming it was too extreme. He also went so far as to condemn Modernist design in general as being authoritarian and inherently fascistic.

See also this chart from "Design elements: a graphic style manual" By Timothy Samara

I also suggest looking at:

13 signs your a bad graphic designer

International Typographic Style