Personal Notes:
The google logo/type color is based on the primary color of the homepage image.
Forest - Green Type
Ocean - Blue Type
City Scape - Gray / Dark Gray Type
Google tailors itself to your usage. EXAMPLE? The design should be able to do the same thing.
Hypothetical is acceptable only if there is a good reason.
Your respond and cause the change to the web site.
Audit things as I think they should be. Whats missing? What are they missing?
Its okay to suggest solutions.
NOT FAR ENOUGH.
Look at their competition. What are the competitors doing right?
More human, more personal.
Why should we care?
Reinvent them outside of simplicity.
PRESENTATION NOTES:
Professional and neutral presentation.
This is a professional audit of the brand.
If changing the brand requires a redesign of the homepage functions as well its okay. Otherwise it can't happen for no reason.
REQUIREMENTS:
Double check them
DESIGN IDEAS:
See my notes for UI ideas. All products are categorized on the homepage as drop down.
Condense it down to: web, mobile, media, geo, home, office, social, specialized, innovation, (education, business etc…) Some are not defined at all currently.
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