March 7, 2012

Motorcycle Tailored Communication Moving Forward

Moving Forward with my tailored advertising I have selected to work with: 

Saftey, Customization/Gear Head/DIY, Independence, and Money/Socializing.

Why: Safety (Object)
What: Motorcycle Weather App. (Product)
Who: Kickstand Tech LLC. (Private)
How: The Motorcycle Weather App is an easy to use application to check when its safe to ride your motorcycle at the touch of a finger.
Where: Motorcycle Forum.com web banner. (240x400px Fat Skyscraper Size)

Why: Customization / Gear Head / DIY (Behavior)
What: Motorcycle forum that offers advice, news, and DIY information for all kinds of riders. (Service)
Who: MotorcycleForum.com (Private)
How: MotorcycleForum.com is the worlds largest community of motorcycle enthusiasts (who share advice, DIY information, and news)
Where: Point of sale advert. (8.5x11in standing ad)

Why: Independence (Characteristic)

What: Motorcycle Riding Clubs. Net provides a connection for riders to find local family friendly riding clubs in their area. (Service)
Who: Motorcycle Riding Clubs. Net (Private)
How: Motorcycle Riding Clubs solves the issues of trying to find a local family friendly riding club in your area.
Where: J&P Cycles.com in box postcard. (6x4.25in)

Why: Money / Socializing (Characteristic)

What: Open Road Journey.com provides you with a way to ride by yourself or with others on your favorite roads and get paid for it by documenting (Service)
Who: Open Road Journey.com  (Private)
How: Get paid to ride with you and your friends to ride the greatest roads in America.
Where: Billboard. (48x14ft)(in)

Why: Object, Characteristic, Values
What: Product, Service, Cause (Item/object) 
Who: (Who is selling the item) (sponsor)
How: (Why + Why) (Slogan)
Where: (Location)

1 comment:

Anonymous said...

Great post! If I were to find a motorcycle riding club, I am sure to follow your tips above. This could save me time and effort. However I need to learn how to ride a motorcycle first