Moving forward I will be:
Look at the values again.
Read the verbal audit again.
Storyboard.
Make quick iterations.
Visual:
Showing no bike is more powerful.
Treated image is working well on (Page 2, #4)
Copy:
To better tailor the text I need to find a balance between Lingo "scoot" + Value "Independence"
Chrome and Freedom - Chome is a goal.
Born to live, live to ride - Ride is a good value.
Still not tailored enough.
How can motorcyclists get it since the bike is removed?
Channels:
(1)Web Banner:
Animated .gif (5sec?)
Placement: Motorcycleforum.com
Two banners running at the same time?
Take advantage of time!
(2)Billboard:
Adjustments to the billboard as opposed to the web banner: Larger type (message + address)
Placement: In the city.
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