Updated Design
Message:
OpenRoadJourney.com will provide you with the means to get out there on the road to see America. If you document your trip and submit it to the site they will pay you for your adventure.
Rider Lingo:
Hammer Down -
“Full throttle all the way”
Values:
• Patriotism - America
• Independence - Getting out of the city
• Socializing - Sharing great roads with other bikers.
Goals:
• Financing - Keep taking trips.
• Financing - Bike customizing.
Visual Approach:
• Image of the Rocky Mountains an American landmark that I took myself on a road trip.
• Dusty / Treated image to reflect the motorcycle vintage & historical roots. Especially regarding cross country trips. Easy Rider
• Rain drops & Reflective Flare helps create the feeling of one being behind the wind screen or looking through a helmet.
The bike is not in the image because the coded language of Hammer Down speaks to the bikers without giving away the message to those who are not part of the motorcycle sub-culture.
End of Animated .gif Banner AD Design.
Web Banner in context on Motorcycleforum.com
Placement:
MotorcycleForum.com
Dimensions:
Large Leaderboard 728 x 210
Animation:
An image of the Rocky Mountains fade into the scene through three separate frames.
Steps:
“Hammer Down”, “Across America”, Openroadjourney.com, Hammer click pointer
Billboard in context off of the highway.
Placement:
Inner city, primarily major cities, inner & outer corridors. Traffic congestion enforces the message.
Dimensions:
Large Leaderboard 48ft x 14ft
Imagery:
Static image of the Rocky Mountains.
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