Inspiration (social media app on boarding / built in user app introductory tutorials):
New Survey (To help map my scenarios/behaviors):
Dropmark
Questions for myself moving forward:
- Should I also focus on those not as frequently social media users? This is a tool really for those people who have multiple networks like myself. I think the "Spark" category might be it.
- What are the psychological effects of social media. ie confidence building with "likes"?
- How is my app going to effect that? Can it be plugged into the equation?
- If this app is for the "Spark" kind of user it must allow for gathering of social media statistics for that confidence building moment.
- How can my app foster "trust" and "Control" - See below.
Narrowing the scope:
Focus on spark users. They are the average age of my sample (24), have an average of 1,000 connections to manage, belong to more networks, and is constantly online through their iPhone, iPad, or MacBook Pro. They contribute some of their self-confidence to social media accolades.
Additional Research: (Primarily for reference and research contribution)
Two things social media users demand: (Control & Trust)
Something my app focuses primarily on providing.
Reference: Aimia-Social-Media-White-Paper-6-types-of-social-media-users
Control: "Consumer desire for control over their personal information correlates to the amount of information they’re willing to share, the number of connections they make, the brands with which they engage and the reputation they build online. Control equals exposure: The more control a consumer perceives over their social media activity, the more likely they are to engage with a wider variety of social media networks."
Trust: Social media activity is driven by the level of trust consumers have in their ability to navigate social media, how much they trust their friends and networks with their personal information, and how much trust they
place in the social networks themselves. The degree of trust correlates with consumers’ willingness to share information about themselves through social media. Trust equals participation: The more trust a consumer places in social media networks and their connections, the more likely they are to actively participate."
Fantastic presentation about social media and where its heading:
comScore - It's a social world: Top 10 need-to-knows about social networking and where it's headed from Bianca van de Ketterij
Research regarding my sample age and choice of a mobile focus:
(Researched) User Personas:
Typical Onlooker (16%)
Age: 36
Income: $85k
Education: College Degree
Household: Married, 2 Children
Connections: <100
Networks: Facebook, Youtube, Linkedin, etc.
Tools: PC, Android
Frequency: Daily
Participation: Low
Exposure: High
"I use social media to reconnect with people and typically observe others. I share almost nothing."
Typical Cliquer (6%)
Age: 47
Income: $95k
Education: Graduate Degree
Household: Married, 1 Child
Connections: <100
Networks: Facebook, Youtube, Linkedin, etc.
Tools: iPhone, PC
Frequency: Daily
Participation: Medium
Exposure: High
"I use facebook to post about my day. I like pictures, and I love to comment on my friends' pictures and videos."
Mix-n-Mingles (19%)
Age: 29
Income: $95k
Education: Graduate Degree
Household: Married, 1 Child
Connections: <200
Networks: Facebook, Twitter, Linkedin.
Tools: Mac, iPhone
Frequency: Multiple times a day.
Participation: High
Exposure: High
"I use social media to interact with family and friends–including new friends i've met online."
Typical Spark (3%)
Age: 24
Income: $80k
Education: In grad school.
Household: Lives with partner.
Connections: <1,000
Networks: Facebook, Twitter, Linkedin, Blogs
Tools: iPhone, iPad, Macbook.
Frequency: Always online.
Participation: High
Exposure: High
"Social media enables me to meet with my regular friends and meet new ones. It increased my confidence and allows me to enjoy my life."
No comments:
Post a Comment