Little Colds Multi-Symptom Cold Formula
Target: Parents of young children.
Ethos:
Neutrogena - Transparent Facial Bar
Target: Adults who want to maintain healthy skin or improve the current state of their skin.
Logos: (*Removed)
Shaklee - Vita-Lea Vitamins
Target: Health conscious adults who take a daily multi-vitamin.
Ethos / Pathos: (*Now Logos)
Band-Aid - Plastic Strips
Target: Adults in need of a quality adhesive bandage.
Questions bellow asked to a customer.
What made you pick that package over another?
I picked this one because its colorful, and relates to how I've been feeling (they had a cold). Also its cute!
What part of the design speaks to you first?
The chalkboard look of the letters, hearts, and contrast.
What is the first thing the consumer does after picking up the package?
They flipped it over and read the back of the package.
How is the package handled?
They turned it on its side and back side to read more of the information.
How did the package look among other products around it?
It has a narrative with the little kid on the front, the typography, and the hearts gives it a humanistic quality and feel to it.
How does it interact on the shelf space?
The side declaration statements are enticing and the check marks help enforce it. It interacts well with products of the same type. They create a nice visual rhythm. We're used to seeing things in patterns. No tag or prop.
5 Second test
Little kid with chalk text.
Multi-symptom cold med for children 4+
Can't remember the name of the brand
The little boy had a brown hat on and the kid was also on the top of the package.
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