September 28, 2011
Modes of Appeal Updated Item List
Pathos (NEW):
IN THE PROCESS OF BEING REPLACED
Target: ?
Ethos:
Neutrogena - Transparent Facial Bar
Target: Adults who want to maintain healthy skin or improve the current state of their skin.
Logos
Band-Aid - Plastic Strips
Target: Adults in need of a quality adhesive bandage.
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