Chocolove Final Statement

Front and back of the Chocolove bar. 

Old Front Packaging. 

Old Back Packaging. 

New logo branding next to the old:

Chocolove - 100% Guilt Free. 

Chocolove - "Guilt-free chocolate that tastes as good as it is for you"

While working with this Chocolove chocolate bar I have explored taking a Pathos mode of appeal based object and converting it into a Logos based mode of appeal. I used this informative and logical   mode of appeal to reinforce the health benefits of Chocolove chocolate in a fun, informative, eye catching way. Using the Logos mode of appeal and utilizing three dimensional space to create an informative and appealing chocolate packaging. On the right and left side of the bar rests the "100% guilt free" to reassure the shopper. The label that wraps around the bar leads directly into an informative infographic that simple enough to be understood by average customers. They then encounter the nutrition facts and health benefits. I believe that the health conscious shopper will not only pick up this packaging over the others but purchase it based on the benefits that I verified through research. As well as informative fun facts that now sit on the front of the packaging allowing for the benefits to reside in the back together. 

The benefits being:

• Lowering right of heart disease. 
• Lowering cholesterol. 
• The addition of vitamins and antioxidants. 
• Reduces blood pressure. 

On the shelf in context with other chocolate bars.

The redesign stands out clearly against the other bars on the shelf. 

Front / Right side angle shot. 

Back / Left side angle shot.