Chocolate Bar / Logos - Digital Iterations & Going forward

Crit Feedback:

• Keep infographics pedestrian level. 
• The corner of the composition that is cropped off is acceptable. But the heart icon with the + cannot be shoved into it. Something else might but work but Icons don't fit well into the space. Iteration # 2. 
• The division in some of the infographic compositions are NOT working because of the division in two parts are covered up with design elements. These elements can be removed because the infographic is clearer with less in the composition. Iteration #2, and 3. 
• The thin line elements are working. 
• Do not allow branding elements to overshadow the infographic or icons. See iteration #1. 
• White space is okay to have. 
• The heart with the + is better than the x. 

Adjustments:

• Replace the Chocolove logo with a sans-serif version of it without the xoxoxo pathos connotations. 
• Arrow icon should be more interesting, a little chubbier to match the other icons, and be diverse from one other if the context is simular. IE: Lowers Blood Pressure & Reduces Cholesterol. 
• Lowers Cholesterol needs a specific icon design. See medical reference. Maybe the equipment that relates to the machine. 
• Reduces Blood Pressure needs a specific icon design. See medical reference. Maybe the equipment that relates to the machine. 

New Rules:

• Always use a heart in the composition to reference heart health. The heart should be hierarchically high.
• Icons should have a strong contrast like in the third down composition. 
• Infograph and icons should both be 50% of the focus. 
• SIMPLIFY. 

Color Schemes: 

• Red, Brown, White. 
• Blue, Brown, White. 
• Brown, Pink. 

Individual Variations: 

• Chocolate bar is the infographic: Clean and simple variation. 50/50 hierarchy split with icons & infographic. (Not counting the other supporting data) 
• The heart is alone with the infographic data and supporting text.
• The heart with the other icons are the focal point.  

- Removed the bottom three -