INSIST. is an organization created to help people in the community understand that they have the right to insist on a receipt no matter where they spend their hard earned money. We believe that they should ask for their receipt to avoid the financial hardships that are possible without paper documentation of payment such as evictions, and duplicated payements. We have created the Receipt Keeper a portable storage device that contains an index file that will allow the owner to better manage their receipts on the go and also remind them to insist on their receipt. The Insist campaign is aimed at business as well as the customers. We believe that businesses want to operate at a high level of professionalism and using Insist they can help do that by training their employees their importance of giving receipts to each and every customer. To advertise Insist we have created a logo that shows a receipt being torn off. The logo also forms the shape of an exclamation mark suggesting the importance of insisting on a receipt. The red and black colors represent regained financial security. Our bus ad will be shown on bus routes near partnering business informing them about the function of the receipt keeper, what comes with it and where they can pick it up. The pick up locations will be one of each of the three different types of pick up locations: Community Centers, Churches, and Community Banks. The box itself is an organizer containing an index and t-shirt. The T-Shirt is a special gift from the sponsor U.S. Bank. That people can wear with a sense of pride that will also spread the message. To reach the businesses we will be sending out a mailer that will appeal to the businesses sense of professionalism, teaching them the importance of keeping receipts. Inside the mailer will be a sticker that will be placed in the widow of the businesses to remind the customer to ask for a receipt and remind the employee to remind the customer to get their receipt.
INSIST Presentation
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The Problem:
People within the community are failing to insist on their receipts
Due to lack of education, apathy, or pride
This is resulting in unnecessary consequences to those who may be already financially unstable
Evictions, Property repossessions, Double payments
The Solution:
Insist is an organization who wants to:
Empower the public to insist on their receipt
Give them an container in which to keep and organize their receipts
Insist on a higher level of mutual respect and professionalism between the customer and the employee
Branding:
Our logo represents a receipt being torn off.
The logo takes the form of an exclamation mark suggesting the importance of insisting on receipts.
The colors, from red to black, implies regained financial security.
Audience:
The financially unstable and the business owners/employees
Insist targets each party with a universal message of the importance of receipts
as well as a more tailored message to both the customer and the employee.
Bus Advertisement:
The bus advertisement will be displayed on the buses with routes near partnering businesses.
The ad will inform the viewer of the importance of insisting on a receipt.
It will also tell them about the function of the Receipt Keeper, what comes with it, and where to pick it up.
The ad will also reflect the three different community locations closest to that particular bus route for ease of picking up.
Location:
The Receipt Keeper will be available for pick up at locations in the neighborhood:
Locations like:
Community Centers, Churches, Community Banks.
These are locations we believe to be easily accessible by bus, bike, or foot.
Receipt Keeper:
The receipt keeper is an organizer with an index for three different receipt categories that people can name themselves
The box includes information about the importance of keeping and organizing receipts on the inside
T-Shirt:
As a special gift from the sponsor U.S. Bank the receipt keeper comes with a free shirt.
Having this shirt to wear can give people a sense of pride and empowerment in asking for their receipts, as well as spread the message to others
Mailer:
Inform the the business of the importance of keeping receipts
Appeal to their sense of professionalism
Be polite in reminding the customers
Sticker:
Placed in the window of the business
Reminds the customer to ask for their receipt
Reminds the employee to remind the customer to get their receipt
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