What Should Food Look Like? Reading / Response

I think Alexandra Lange's article is point out some really interesting facts about what we eat and how the design of the food packaging you buy is commonly reflective of your economic class. If a company wants to target customers who are willing to shell out a few extra dollars to make sure they have a healthier choice then the packaging has to first draw them in and say "this is what you're looking for." I find it really interesting that big brands will design themselves to appear small to give you the idea that there is so how more time spent with the product. That the people producing your crackers have more to lose if they don't produce a quality product. I haven't put to much thought into the fact that this could be a farce. At least in my case it was a successful marketing tactic. The article calls for a classless branding system. Grocery stores stocked with food not messages about your income level. Designing things that look cheap to appeal to a budgeted market place is something I've been observing myself lately in the marketplace. It looks cheap so you know its cheap to buy. Why does the experience have to be simply one of picking up the package, knowing its cheap, accepting that you can't buy the other step up or shouldn't at least to save money. Shouldn't design strive to make even the lower tier items a good experience for the customer?