October 18, 2011

Chocolove Packaging Adjustments

Clean up the icons, make them smaller, explore the lock up placement with text.

Work on wrapping around the box in a more interesting composition.

Try to avoid using banners too much.

Explore using the white line under the text for the icons. Make sure its slightly thicker to improve clarity in printed form.

Alignment needs to be purposeful. Explore left alignment in 2 or 3 columns. Keep swiss clarity in mind.

Keep the icons just on the back of the packaging.

Replace the old "lowers blood pressure" icon with something that doesn't look like the main chocolove heart icon.

Experiment with separate banding.

Remember this is logical chocolate.

No comments: