September 12, 2011

Folly Theater Poster Check List

Have you connected with the audience?
Yes. His fans know his style and what he's known for. I just need to work on refining these styles to appeal to both age groups.

Is the message clear?
Some what. Using the imagery it applies to the audience in question. This still needs a fair amount of work though.

Is it visible from a distance?
The large forms of the guitar and the mic stand out well against the background and are visible at a distance. I believe that some of the detail could be lost far enough away and should be simplified to enforce clarity especially for car distance. 

What is the visual entry point?
In the guitar forms the visual entry point is the fret board. If the image is pulled out enough some of the detail and ornamental imagery calls your attention first. In the microphones the the shape of the overall microphone calls your attention first. Once the microphone has been realized the city is noticed. 

What is the second element you want to see?
Typically it would be the city shape, or the smaller guitar form. 

Do the visual codes connect to and represent the subject?
The jazz guitar and older Sinatra age microphones. 

Are there any emotional cues?
No.


What makes it memorable?
The style and juxtaposition of well known representational objects.


Are there any distractions?
No. Unfortunately still too simple.


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