Graphic Design as a vehicle to improve the stability of businesses though the creation of products that benefit the condition of the consumer.
“What helps people, helps business.”
Leo Burnett,
Graphic Design as a means to promote the creation of culture and positive value systems.
"Design creates culture. Culture shapes values. Values determine the future."
- Robert L. Peters
Graphic Design as a means of improving the condition of the consumer/user's life through awareness.
"Design is about making things good (and then better) and right (and fantastic) for the people who use and encounter them."
- Matt Beale
"Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. "
- Steve Jobs
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