October 7, 2010

iso50 Gap Redesign Contest


Update: There looks to be a very Tropicana-esque situation going down right now. Someone just linked this Facebook post where Gap seem to be doing a fair amount of backpedaling into a “crowd-sourced” option. We’ll see how it all plays out.

By now you have seen the new Gap logo. By now you have sent a “this is terrible” rant to all your designer friends. By now Gap is probably about to pull a Tropicana.

OK so I get it, you don’t like the new logo. I don’t either. I want the little gradient square to fall into the gap and never come back. But I couldn’t help but think: what would I have done if Gap had come knocking and asked me for a new logo? How do you rebrand a company as ubiquitous as The Gap?

So rather than rant and rave, let’s fix this. We are a community of designers and I’m sure someone here can come up with something better. So here’s the contest:

Your Job: Design a new logo for the Gap. Assume a fairly open brief and think about where their brand is and where it’s going.

Timeframe: 1 week. Contest ends on Wednesday October 13th. Short yes, but this isn’t school, let’s work quick.

First Place: Your choice of giclee print from the ISO50 shop (size 24 x 36), a shirt of your choice (also from the shop), and a process feature article here on ISO50 (If you choose to, you can write a process piece on how you developed the winning design, which we’ll post here on the blog).

Two Runners Up: Two shirts of choice from the ISO50 shop.

Instructions: Email alex [@ symbol] iso50.com with the subject line “New Gap Logo” and attach your redesigned Gap logo. Please make sure your file is in JPEG or PNG format and clearly displays your logo. Size 450w x 250h pixels please. Center the logo, make it look nice. Limit two entries per person.

Due to the extremely high volume of submissions, entries may not be posted right away, but we’ll do our best to get them all up before the 12th!

Voting: Winners will be determined by a popular vote after the last submission date on a separate post. Who knows, maybe if it’s good enough Gap will notice :)

All entries will be posted here after the jump

2 comments:

jamie said...

You might be intersted to see how things have played out... I've posted a summary here
http://designalogue.blogspot.com/2010/10/gap-is-back.html

Eli Sebastian Brumbaugh said...

Thanks Jamie!