ADAA Submissions + Images

Here are my first three entries into the Adobe Design Achievement Awards. I plan on submitting a few more before the deadline.

Chocolove 100% Guilt Free Chocolate

Chocolove is a product re-design using an alternative mode of appeal. The original being a solely pathos based product has be re-designed into a primarily logos and secondary based pathos product. I wanted Chocolove to allow the viewer to know that it was going to taste as good as it was for them to eat. To do this I created a corresponding infographic of ingredients. There is a corresponding icon set to reinforce the benefits of chocolate and several interesting facts on the front cover. 

The objective of this project was to re-design an existing product package, using an alternative “mode of appeal”. Chocolove was initially a pathos based product. For the purpose of this project I re-designed it to be based on a logos mode of appeal.

6" x 3"

To create Chocolove I used Adobe Illustrator CS5. Using Illustrator I was able to create clean professional vector based graphics that really allowed my product to stand out on the shelf and in the classroom. 

Union Station Interactive Timeline

The purpose of the project was to create a timeline for public touchscreen use with both linear and non-linear elements to accompany an exhibit on the 100-year history of Kansas City’s Union Station focusing on one decade’s worth of content as a proof of concept. 

The goal of this project was to interpret principles of 2-d design within temporal media. Construct messages over time that address stated communication objectives. Explain the differences between simultaneous and sequential communication. Apply knowledge of narrative, its manipulation, and application across media in linear and non-linear forms. Apply the communicative potential of the various temporal elements (duration, motion, and transition) and communication channels (image, text, voice, music, sound effects) to further projects.

1280x720

Using Adobe After Effects CS5 we were able to create attractive motion graphics to pair with the designs we had created in Adobe Illustrator CS5 seamlessly. It was some of the first times we had ever used After Effects and it made the process not just possible but enjoyable. We were able to integrate historical documentation, personal accounts using voice recordings edited with SoundBooth, and embody the spirit of such an important American landmark as Union Station into our project. 

John Pizzarelli Quartet Folly Jazz Series Poster

This hand illustrated poster was selected by jurors from the Folly Theater and Lamar Bilboards as the poster to represent The John Pizzarelli Quartet's upcoming show in Kansas City, Missouri using the rhetorical figure of metaphor. 

The objective of this project was to design a promotional poster for the Folly theater jazz series. Author content in a way that best exemplifies the appropriate and creative use of the following rhetorical figures: irony, pun, parody, metonymy, metaphor, allegory, hyperbole, personification, antithesis, synecdoche. Clearly communicate the message for the intended audience and context. And exemplify refined and engaging image making, typography, hierarchy, composition and color sensibilities.

24x36

After drawing my design by hand I was able to scan my work into Photoshop and really pull out my line work. I was able to use Illustrator to live trace my line work and create really clean structure to work with. Next I colored in my line work with live paint that still allowed for a hand made feel.