Dayta (Typeface) Presentation

Brumbaugh_Dayta

Final Post / Documentation / Statement / Improvements

STATEMENT:

INSIST. is an organization created to help people in the community understand that they have the right to insist on a receipt no matter where they spend their hard earned money. We believe that they should ask for their receipt to avoid the financial hardships that are possible without paper documentation of payment such as evictions, and duplicated payements. We have created the Receipt Keeper a portable storage device that contains an index file that will allow the owner to better manage their receipts on the go and also remind them to insist on their receipt. The Insist campaign is aimed at business as well as the customers. We believe that  businesses want to operate at a high level of professionalism and using Insist they can help do that by training their employees their importance of giving receipts to each and every customer. To advertise Insist we have created a logo that shows a receipt being torn off. The logo also forms the shape of an exclamation mark suggesting the importance of insisting on a receipt. The red and black colors represent regained financial security. Our bus ad will be shown on bus routes near partnering business informing them about the function of the receipt keeper, what comes with it and where they can pick it up. The pick up locations will be one of each of the three different types of pick up locations: Community Centers, Churches, and Community Banks. The box itself is an organizer containing an index and t-shirt. The T-Shirt is a special gift from the sponsor U.S. Bank. That people can wear with a sense of pride that will also spread the message. To reach the businesses we will be sending out a mailer that will appeal to the businesses sense of professionalism, teaching them the importance of keeping receipts. Inside the mailer will be a sticker that will be placed in the widow of the businesses to remind the customer to ask for a receipt  and remind the employee to remind the customer to get their receipt. 

WHAT DID I LEARN FROM THIS PROJECT:

Between the design intervention project and the poverty simulation I feel that I have learned a great deal about what it means to design for good. Experiencing the frustrations and effects of that kind of situation that so many people are in was eye opening. The poverty simulation really made this project hit really close to home. We were no longer designing this Receipt Keeper for people we've never met before with assumptions of what their situations must be like but rather we were designing for ourselves having experienced the situation firsthand. 


While working on INSIST I realized more than ever the importance of being careful and thoughtful of what kind of copy you use on a project for an assumed group of people. Considering we were designing for the impoverished or unfortunate people who are currently struggling to manage their finances better and get out of that financial black hole or those who are just trying to stay on track we did not want to say, or imply anything to make these people feel like they were less than they were.  We wanted to build these people up. While working on INSIST I realized that our project could fill a need but also serve a higher purpose. INSIST was created to better manage your finances by insisting on your right to a receipt but the message extends past that. It may start with a insisting on your right to a receipt but also influence people to insist on other things in their lives that they might desire but feel that they were not capable to attaining like a higher education or to escape a bad situation. 


INSIST really helped me better cement my experience designing a system of artifacts that supported one another. Applying the INSIST logo to so many different mediums that allowed for only limited amount of information to be displayed and exploring ways to get our message across as clearly as possible in them was a really great experience. I was able to reenforce my understanding of how to utilize multiple artifacts to convey a message.

WHAT THREE THINGS WOULD I DO TO IMPROVE OR EXTEND THIS PROJECT:

If I had a bit more time I would do the following to improve and/or expand this project:

• Consider and explore a Receipt Keeper Wallet option for men. Not that the box isn't or wasn't designed to be unisex but currently the box serves better in a purse or bag rather than a pocket. 
• Attempt to make the current Receipt Keeper Box and possible Receipt Keeper Wallet out of a sturdier material like some kind of polymer or plastic. 
• More customization options inside the Receipt Keeper Box to support other kinds of financial documents at the discretion of the owner. 

FINAL IMAGE OF FULL PROTOTYPE SET:

Receipt Keeper, T-Shirt, Letter, Stickers, Bus Ad.  

PRESENTATION:INSIST Presentation

FINAL PRESENTATION BREAKDOWN:


The Problem:

People within the community are failing to insist on their receipts

Due to lack of education, apathy, or pride

This is resulting in unnecessary consequences to those who may be already financially unstable

Evictions, Property repossessions, Double payments

The Solution: 

Insist is an organization who wants to:

Empower the public to insist on their receipt

Give them an container in which to keep and organize their receipts

Insist on a higher level of mutual respect and professionalism between the customer and the employee

Branding:

Our logo represents a receipt being torn off.

The logo takes the form of an exclamation mark suggesting the importance of insisting on receipts.

The colors, from red to black, implies regained financial security.

Audience: 

The financially unstable and the business owners/employees

Insist targets each party with a universal message of the importance of receipts 

as well as a more tailored message to both the customer and the employee.

Bus Advertisement:

The bus advertisement will be displayed on the buses with routes near partnering businesses.

The ad will inform the viewer of the importance of insisting on a receipt.

It will also tell them about the function of the Receipt Keeper, what comes with it, and where to pick it up.

The ad will also reflect the three different community locations closest to that particular bus route for ease of picking up.

Location: 

The Receipt Keeper will be available for pick up at locations in the neighborhood:

Locations like:

Community Centers, Churches, Community Banks.

These are locations we believe to be easily accessible by bus, bike, or foot.

Receipt Keeper:

The receipt keeper is an organizer with an index for three different receipt categories that people can name themselves

The box includes information about the importance of keeping and organizing receipts on the inside

T-Shirt:

As a special gift from the sponsor U.S. Bank the receipt keeper comes with a free shirt.

Having this shirt to wear can give people a sense of pride and empowerment in asking for their receipts, as well as spread the message to others

Mailer:

Inform the the business of the importance of keeping receipts

Appeal to their sense of professionalism

Be polite in reminding the customers

Sticker:

Placed in the window of the business

Reminds the customer to ask for their receipt

Reminds the employee to remind the customer to get their receipt

Project Revision: Gertrude Stein Animation

I choose to revisit my Gertrude Stein animation for Project IV. I decided to recreate this project because after working with my PotPie logo spot and the Union Station timeline project I felt like I had a much better understanding of After Effects and how to better utilize it to see my vision to fruition. I am still very much so a beginner to After Effects but after this class it feels like with enough patience, and practice it is possible to bring into my skill set as a designer.

In my initial design I had a sets of type clumped together and sometimes single lines of text just popping out from behind a shape. Honestly it was pretty much the extent of my abilities at the time haha. It was as close as I could get at the time to replicate or I should say represent my type Stein book which was actually more of a complex set of different branded related materials like two posters, a dvd, and a small book of moments. I found myself repeating the same motions and text placement in this original video. Some of the text was actually too fast paced as well. The worst mistake I made was adding a paint swatch to the background. I think I was nervous about having such an empty background. I have since realized that just because its empty doesn't mean its wrong, or better to place any kind of filler.

While working on this revision I learned that I could better utilize my type in various movements and combinations to better represent the expressive text from Stein. I learned to pull back on the imagery if it isn't needed and made sure to better utilize the way my audio syncs up thanks to the Logo Build project. Making small but conceptual moves rather than large moves to make up for lack of concept has made a world of difference. I learned that I could use type and break it up into objects that I can use to make cause and effect actions. Since using the background image that doesn't work I realized that I could instead use subtle details created in photoshop rather than full on blocky images that might not relate as well. A few other differences between the new video and the old: The new video uses text zooming in and out to re-enforce the idea of distance and representation of other imagery suggest by Stein rather than just basic text shifts. This version better supports the Type project but also goes above it to bring in more meaning.

New Video:


Old Video: