We are in a moment of transition between an old media system and a new system is being born. An era where spectatorial culture is giving way to participatory culture. Average people have the ability to seise control over the media and tell their own stories in new ways. The public takes the media and republishes it in any form that they want too. Innovating and responding to these images in new ways.
Convergence culture is where every story, every sound, image, and brand plays itself out over the maximum number of media channels. The input from a single teenager can be as important as the happenings inside the boardroom of Viacom.
George Orwell imagined a world where we were watched by big brother 24 hours of the day. Instead we watch big brother with millions of mobile devices.
Transmedia Project: The story or experience is spread across multiple platforms. Each one is called forth when it is the best choice.
Obama, exploited social media unlike anything before.
Participatory culture, allows us get those stories out and into circulation. The stories touching our hearts are from individuals and not businesses.
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